ABOUT

HOW IT
STARTED

The Media Specialists Association of the Philippines (MSAP) is a duly recognized non-stock and non-profit organization under the Securities and Exchange Commission. Incorporated in 2009, the Association’s members hail from various Media agencies and individual practitioners.

Currently, MSAP is composed of 23-strong members aimed at bringing the media management business to global excellence.

ABOUT

OUR REASON
FOR BEING

We believe that meaningful connections and valuable experiences between brands and consumers are the ultimate drivers of business growth through precise, relevant, and trustworthy management of media.

ABOUT

VISION

• To establish thought leadership in the practice of media by setting the golden standards of media management excellence.
• To grow and develop world class media talents by fostering a culture of creativity and innovation.
• To champion trust and professional integrity by driving transparency.
• To professionalize accreditation of partners/vendors in the industry.

ABOUT

MISSION

• Promote responsible distribution of information to the audience.
• Collaborate with brands on setting up best practices in business building through media.
• Connect the media ecosystem and promote unity among members on common issues and causes affecting the industry.