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AGENCY HEADS

ROUND TABLE DISCUSSION

Pivotal updates on Joint Industry Committee, Media Congress progress of MSAP Academy. Enhancement of membership benefits and structure, and setting a standard for Pitching Process.

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PRISM 13

PULSEPOINT: Connecting the Dots for Progress

A Media Forensics and Reputation Management lecture was headed by Von Cruz of Nerve. Followed by major Media Congress updates namely: Finalization of Speakers, Approved Finalist for Media ICON Awards, and numbers of ICE Awards submissions.

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PRISM 12

UNTAPPED POTENTIAL: Cultivating AI to Maximize Media ROI

After a meaningful discussion on combining AI efficiency with human empathy, new MSAP officers: Vice President Jay Lim and Digital Lead Raymond Dizon were inducted, and updates on ICE Awards and MEDIA ICON Awards announced.

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PRISM 11

BRAINWAVES: Harnessing AI to Power Agency Strategies

From AI powered platform designed to augment human strategic capabilities, major Media Congress updates, to reminders, PRISM 11 announced on of the biggest news about the MEDIA Congress which: the venue and date.

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PRISM 10 X

Media Congress segments: ICE Awards and Media ICON received importan updates. The former is set to debut new award categories while the latter is officially changing its name form ICON Awards to Media ICONS award and will be recognizing 10 individuals this year.

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PRISM 9

CONGRESS: MSAP’s Next Big Agenda

Outlining the future of MSAP and Media, reminders on MSAP’s responsibility to revive the Media Congress, along with updates on the Media Congress, ICE Awards and Media ICON were announced.

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PRISM 8

RETAIL

Powerful insights into the Philippine Market and AI’s role in shaping and navigating the future to define the next era of marketing. Serving as reference fo AI-powered technologies in digital platforms, and data-driven strategies.

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PRISM 7

TIKTOK

Highlighting MSAP’s contribution to industry growth, PRISN 7 talked about TikToks’s MarketScope platformand urged members to participate in future events like the 2025 Media Congress and ICE Awards.

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PRISM 6

Insights from AGC Power Holdings Corporation, the introduction of MSAP’s new treasurer, and updates from the MSAP Academy were among the topics covered in PRISM 6, which focused on cooperation, future readiness, and projects for 2024 Media Congress.

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PRISM 5

ARTICULATE: Influencing Podcast Spaces

Podcast are gaining popularity in the Philippinesfor brand engagement, with over 16 million listeners, PRISM discussed the potential of podcast advertising for younger audiences, recommending CPM models and dynamic ads options.

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PRISM 4

AHEAD: Future Tech Today

The fourth PRISM featured Eddie Lee, cofounder of AmplifAI Services Inc., who spotlighted AI’s transformative potential in media and advertising, highlighting its ability to personalized experiences, optimize ad placements, and analyze campaign performance.

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PRISM 3

BRANDED: Content Collaboration with Viva

Ms.Pebbles Posadas, VP for integrated Ad Sales at Viva Communications, walked us through the importance of narrative-driven campaign in building brand loyalty and engaging audience.

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PRISM 2

CLARITY

This conference discussed the media industry’s complex laws and regulations, highlighting compliance and adaptability, Key topics included data privacy, advertising ethics, and intellectual property rights.

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PRISM 1

PREP: Project Reports & Exploring Possibilities

The first PRISM for 2024 emphasized the importance of maintaining insdustry standards, fostering creativity, and adaptability. Project like ICE Awards, MediaCongress, and MSAP Academy aimed to improve member collaboration and explore emerging media channels.

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INDUCTION OF OFFICERS 2024

MSAP formally presented the elected officers for the year 2024-2025 in a ceremony that highlighted their commitment to leadership and industry excellence.

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MSAP MEDIATE: KNOW WHAT’S NEXT!

Christian Padilla from Yazle Media talks about what to expect in the digital media landscape for 2024 at MSAP’s 13 exclusive event titled “KNOW WHAT’S NEXT!” on January 25, 2024.

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MSAP MEDIATE: EVERY BODY JAM!

Year-end festivities! MSAP’s 12th exclusive event and Christmas party titled “EVER BODY JAM!” with special guest Lucien Dy Tioco from Philstar Media Group on December 12, 2023.

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MSAP MEDIATE: A DEMAND FOR DOWNLOADS

Rissa Martinez from Bidroid talks about acquiring mobile user at MSAP’s 11 exclusive event titled “A DEMAND FOR DOWNLOADS” on November 23, 2023.

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MSAP MEDIATE: PRIVACY, PLEASE!

Leah Besa-Jimenez from PLDT talks about data protection, digital safety, and ethical use of information at MSAP’s 10th exclusive event title “PRIVACY, PLEASE!” on October 26, 2023.

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MSAP MEDIATE: TURN SCROLLING INTO SHOPPING

Joseph Albert Meñez fron the ByteDance Philippines talks about e-commerce and TikTok opportunities at MSAP’s 9th exclusive event titled “TURN SCROLLING INTO SHOPPING” on September 28, 2023.

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MSAP MEDIATE: Rewired

MSAP’s fourth and exclusive live event held last December 10, 2022.

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INDUCTION OF OFFICERS 2022

Last March 30, 2022, the new MSAP Board Officers were officially inducted. The ceremony was officiated by keynote speaker, President & CEO of ABS-CBN Mr. Carlo Katigbak.

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ICE Awards 2021

MSAP celebrated the Resilience of Excellence by honoring exemplary campaigns, Media Agencies, and Advertisers at the ICE Awards 2021 held last March 30, 2022.

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MSAP Mediate: 20/21 Vision

MSAP’s third and exclusive live event held last January 28, 2021.

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MSAP MEDIATE: Panic or Pounce 2

MSAP’s second and exclusive live event held last October 27, 2020.

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MSAP Mediate: Panic or Pounce

MSAP’s first and exclusive live webinar held on August 27,2020.

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INDUCTION OF OFFICERS 2020

MSAP presents the officers of 2020-2021.

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MPossible: Media Congress 2019

A two-day media congress to celebrate MSAP’s 10th year. Held on June 28, 2019 at Newport Performing Arts Theater, Resorts World Manila.

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ICON Awards 2019

An award ceremony to honor Philippine Media’s Icons. Held on June 28, 2019 at Newport Performing Arts Theater, Resorts World Manila

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ICE Awards 2019

An award ceremony that recognizes the media practitioners who have shown innovation, creativity, and effectiveness. Held on June 28, 2019 at Newport Performing Arts Theater, Resorts World Manila.

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